Exciting Business Opportunities Available Now

Love dealing with people and have a passion for customer service? Then Swimart is the franchise model for you!

Opportunities are available NOW for you to be part of Australia’s largest pool and spa specialist group.

It’s an exciting time for Swimart. Australia has the highest rate of pool ownership in the world and the industry continues to grow. Our business is both challenging and rewarding, providing you with the potential to build a sustainable and highly profitable, multi-million dollar business.

With a growth pattern of more than 35% in the past four years, there’s never been a better time to become a Swimart franchisee. And we continue to expand year on year across both Australia and New Zealand.

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Join the Swimart family

Established in 1983, Swimart is a fully-owned subsidiary of ASX-listed Waterco Ltd (ASX: WAT).  You will be supported by an established and specialised management team dedicated to ensuring Swimart stores maximise revenue and the effectiveness of the brand.

At Swimart, reputation is everything. For nearly 30 years, our network of experienced technicians and customer service professionals has ensured the health and wellbeing of thousands of pools and spas. We offer customers the best service, trusted knowledge and advice.

With over 70 retail stores across Australia and New Zealand, Swimart provides an extensive range of pool and spa products and services. Swimart also operates a fleet of over 200 mobile service vans, led by highly-trained and experienced technicians, to deliver quality, convenient pool maintenance services.

Swimart stores have access to an extensive array of products and equipment: from pool chemicals, accessories, leisure products and cleaning equipment to the latest filtration equipment such as filters, pumps and chlorinators as well as gas, heat pump and solar heating.  As a Swimart owner you have access to exclusive brands and product  

A vital service available in all stores is free water testing using state of the art computerised water testing equipment.

Franchisee revenue is derived from a variety of services:

  • Your Swimart retail store – chemicals, equipment and/or accessory sales
  • Pool servicing – regular customer base
  • Pool repairs and maintenance
  • New product installations
  • Commercial clients – strata and corporate businesses
  • Referral commissions

Contact us TODAY for more information on available Franchise opportunities on (02) 9898 8666

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Franchises currently available

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  • Swimart Cairns
    Price on Application
    Pool Numbers: Available on Application


Once we decided to buy a Swimart franchise, the process was conducted in a professional manner with an important emphasis on the franchisee/franchisor relationship.”

Brad & Jaunita Baker
Owners. Swimarts Browns Plains & Oxenford

For more Testimonials click here